Friday, February 15, 2008

Google Page Rank fun

Since we launched What They Play in November, one of the "milestones" we've had in our business plan has actually been one of the most elusive things to track, or plan for: getting out Google PageRank. This magical internet voodoo will ensure that we start showing up in natural search, and hopefully we'll get a bit more of a lift to our traffic. We've been (obviously) toiling away as a pr0 for the past three months, but some information came to light yesterday (which, incidentally, was also our suckiest traffic day in the last two months...I guess people don't browse on Valentine's Day?) that revealed two things: 1) some of our pages are ranked already. And some of them are as high as a pr5! (which is incredible - thank you Assassin's Creed for being so popular!) BUT...and it's a big one...our homepage is still a pr0. This is weird, because it's our homepage that is getting all the links from the big pr6, 7, and 8 sites (like the NY Times, LA Times, etc.) We have over 1000 links to What They Play from external sites already, thanks to Tom's incredible work on the press side, so we should be getting a decent ranking. What's up? Long story short, it's a Google issue - the specifics of which I understand in theory, but not in practice. It seems that Google interprets the CSS style="display: none" tag as something that's trying to "cloak" links. We were using it in a widget in the right rail of the page that had three tabs in it. You clicked on a tab, and it refreshed a bunch of navigation links without having to reload the page. Really simple little thing. Apparently though, some sites have been using it as a trick to cloak links and stuff the system - so Google now penalizes against it... hence the pr0. So today we made the decision to kill the widget for the time being, while we look at an alternative. There are still plenty of ways to navigate the site, so it doesn't bork anything in a big way - it's just a pain in the ass. Hopefully when the bots come back we'll jump back onto the appropriate radar.

What I was really pleased with though, was that we went from identifying a problem, to executing on a plan of action in less than 12 hours. It would have been shorter still if we hadn't have learned about this late last night. In my previous life, our engineers discovering something like this and then being able to do something about it would have taken aaaages to execute on.

7 comments:

Nichole said...

I love your site, What They Play! I am recommending it to all my family who worry about their kids and their games!! That is so much work - that is amazing. Thank you for doing that and I hope that your site recieves more traffic!

Anonymous said...

all of Pakestani people i invite u a pk hi5 site..........plz click and join

now.......http://www.nepalnepal.com/Social/index.php?refer=js *********do not try out of nepali*****

(Do Not Try Bad People)

Linus said...

This is all good and well, but can you handle the Truth? If so, look no further than my blog. Thank you.

(Yes, posting a completely irrelevant reply to a arbitrarily chosen blog post to push my own blog is a bit peculiar, I agree. But I have poor impulse control. I simply cannot resist.)

William Wren said...

i agree with the last person

jack` said...

payday online
payday online
best payday
no fax payday
payday loans
payday loan
pay day loan
online payday loan
payday loan online
cash advance
cash advance loan
cash advance loan
faxless payday
faxless cash advance
no fax cash advance
Instant Payday
cash advances
cash advances online
online cash advances
easy payday
quick payday
same day payday
paycheck cash advance
fast payday
fast payday loans
payday
payday online
best payday
no fax payday
payday loans
payday loan
pay day loan
online payday loan
payday loan online
cash advance
cash advance loan
cash advance loan
faxless payday
faxless cash advance
no fax cash advance
Instant Payday
cash advances
cash advances online
online cash advances
easy payday
quick payday
same day payday
paycheck cash advance
fast payday
fast payday loans

Mike said...

Hi John, Google updates PageRank internally continuously, but it only updates the visible PR (ie the one in the toolbar) quarterly. The fact that it's showing 0 and not N/A means that you do have PageRank, and it's probably actually higher than 0, you just won't see the real number for a while (and when they do update it, it'll already be out of date!).

By the way, it's worth your while deleting spam comments above as they add nothing to the site...

Anonymous said...

酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店小姐兼職,
便服酒店經紀,
酒店打工經紀,
制服酒店工作,
專業酒店經紀,
合法酒店經紀,
酒店暑假打工,
酒店寒假打工,
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店小姐兼職,
便服酒店工作,
酒店打工經紀,
制服酒店經紀,
專業酒店經紀,
合法酒店經紀,
酒店暑假打工,
酒店寒假打工,
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店小姐兼職,
便服酒店工作,
酒店打工經紀,
制服酒店經紀,
酒店經紀,

,