Monday, May 20, 2013

New Xbox: The Day Before the Big Announcement

I've been working on some video concepts ready for when F!RST launches later this summer. With the big Xbox reveal hitting tomorrow morning, I wanted to piece something together that achieves the following goals:

a) Is easy to watch and consume on your phone screen. Lots of people watch video on their phone with the sound off, so I needed to produce something that doesn't entirely rely on voiceover for conveying information.

b) Something that achieves the same result as a website style short news feature (in this case, rounding up what's likely to be said at the briefing tomorrow)

c) Isn't too long and boring. 

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